Inauguration of the PSG training center
Poissy, France
November 21st, 2024
Inauguration ceremony
350
A black icon representing a person.
PSG
Project development:
3 month
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The history of Paris Saint-Germain is written on the field, but above all, through the men and women who wear its colors. To inaugurate the PSG Campus, we envisioned a staging that goes beyond the realm of sport: a celebration of the collective, of transmission, and of the spirit of conquest.

Far from a simple unveiling of infrastructure, this ceremony was conceived as a living fresco, where past, present, and future come together to embody the club's values.

Through an immersive scenic setup, combining immersive projection, precise lighting, special effects and stage machinery, a drone show, and pyrotechnics, we brought this vision to life. The sky of Poissy was ablaze with the colors of PSG, affirming the club's heritage while announcing the ambitions of tomorrow.

Iconic figures from sports and athletic development were present, testifying to the club's commitment to building the future with rigor and passion.

The PSG Campus is much more than a training center: it is the symbol of a human project, a place where the champions of tomorrow are forged, through effort, learning, and team spirit. It is this dynamic that we wanted to convey on stage, by instilling a palpable emotion and collective pride.

The 26 centimeters of snow that fell the night before made this inauguration even more moving and spectacular and did not hinder the perfectly mastered technology.

Through this inauguration, we translated on stage what PSG represents: a constant quest for excellence, a transmission of values, and a total commitment to the future. More than a place, it is a spirit.